WhyFive Insights (Pty) Ltd

I've worked with WhyFive Insights since 2020 and consistently find that the data and insights they provide are valuable and spot on. They excel at bringing data stories to life and provide rich insights into their target audience. I've often used their data when pitching on new projects and include their data in media releases and social content for clients.

What is BrandMapp and how does WhyFive use it?

BrandMapp is an annual landscape study of South African adults in middle-class and top-end households, built on 12+ years of robust online surveys with data from over 35,000 respondents. WhyFive in Rondebosch uses BrandMapp to provide insights into the top 30% of consumers by income, who are responsible for over 80% of personal income and consumer spend in South Africa.

What consumer data can I access through WhyFive in Rondebosch?

WhyFive provides data across 241+ consumer measures including demographics, psychographics, lifestyle behaviours, financial services, asset ownership, brand usage, shopping patterns, travel, online behaviour, and media consumption habits. The BrandMapp Cross-Tab Data Access service also includes 1,300+ brand filters, 350+ media filters, and 167 shopping mall insights for detailed audience segmentation.

How many brand filters does BrandMapp offer?

BrandMapp offers 1,300+ brand filters across categories, allowing you to segment audiences and profile target markets with precision. This extensive filtering capability makes it possible to identify niche consumer groups and understand their behaviours across different product and service categories.

Does WhyFive offer custom research services?

Yes, WhyFive's Panel & Research service provides access to a panel of 185,000 opt-in South African consumers for custom surveys, targeted sampling, and fast-turnaround research projects tailored to your needs. This allows businesses and agencies to conduct research beyond the standard BrandMapp offering.

What is Pitch Perfect and how does it work?

Pitch Perfect is WhyFive's pitch support service based in Rondebosch that provides full BrandMapp data access, custom insights and strategy from the WhyFive team, and operates on a no-win-no-fee model. It's designed to help brands and agencies win new business by leveraging consumer data and strategic insights.

Who should use WhyFive's consumer insights?

WhyFive serves brands, agencies, media owners, and researchers looking to understand South African consumers and make data-driven business decisions. Whether you're developing marketing strategies, pitching new projects, or creating media campaigns, the Rondebosch-based team can help you leverage consumer data to achieve your objectives.

How accurate and reliable is the data from WhyFive in Rondebosch?

WhyFive's data is built on 12+ years of robust online surveys with over 35,000 respondents, and clients have consistently reported the insights to be valuable and accurate since 2020. The team's 50+ years of combined experience in media, marketing, and brand activation ensures data is interpreted and applied effectively to real business challenges.

Can WhyFive help with marketing strategy and data interpretation?

Yes, WhyFive offers Marketing Consultancy services to help interpret BrandMapp data, build consumer-centric brand strategies, and identify actionable insights. The team excels at bringing data stories to life and providing rich insights into target audiences that can be applied to pitching, media releases, and social content.